Claire Deane is a digital marketer, Google analytics nerd and social media addict. She also teaches yoga, just because she loves to. Claire is one of our favourite TDH muses: she’s smart, she’s savvy and she’s gorgeous – on the inside and out. We sat down with her to talk all things #girlboss, trends and celebrations.
How is your personal style influenced by your work?
At Deane & Co, we are constantly exposed to new trends and fashions, and if we were to follow everything, I would be broke! I’m much more of a casual dresser, and love that jewellery has become a real way to express yourself. Because I am always on social media, and always subscribing, following and liking, I do see a lot of the trends, and I am a sucker for pretty packaging and great branding - I’m more susceptible in the beauty space than in the fashion space though, if I see a beauty product with great packaging, I have to have it!
What’s your daily uniform?
In winter, it’s jeans every day. In summer, it’s all about simple dresses, and as many stripes as I can get my hands on. When I find something I like, I buy it in all colours, because I love being able to throw something on and know that it just works. At the moment, I’m wearing this Assembly Label dress in grey, black and coffee stripes with converse and leather slides, and dressing it up and down with simple jewellery or more statement pieces.
What do you never leave home without?
My phone and my lip balm.
What trends are you noticing in your field right now?
From a fashion perspective, it’s all about fine jewellery. We have a few fashion clients and fine jewellery all over social media as it really lets the wearer express themselves - stack it, wear it on its own, buy lots of cheaper pieces or buy just one really beautiful piece that means a lot to you.
In the beauty sector, it’s all about organic and natural. Even bigger brands like Anthropology and Urban Outfitters are jumping on the natural beauty bandwagon, but I love smaller retailers like CAP Beauty, Credo and, closer to home, Organic Index.
We’re also noticing a real trend towards micro influencers - customers want to follow real people, and that’s why they are turning towards snapchat and Instagram stories - there’s less curation there, and it means they can see more of the people behind the brand. That’s why I love The Dark Horse, because [founder] Aleen is always trying new things and trying to be a real person behind the brand.
What’s your fave piece of jewellery?
My favourite pieces would have to be my engagement and wedding rings. My husband sneakily had my engagement ring designed for me and the proposal was a complete surprise. At our wedding, all of our friends and family passed around our rings and infused them with good wishes, so they feel extra special.
For our third anniversary, my husband had an eternity band designed by Natalie Marie, which is a designer I discovered on The Dark Horse and have been obsessed with ever since! I have a few of her delicate pieces that I adore, including a pearl drop necklace from The Dark Horse that is simple and statement all at the same time.
How do you celebrate your victories?
It’s something I am working on. Typically it’s been, “oh great, now what’s next?”, instead of really taking the time to acknowledge what we’ve achieved. I’ve heard great stories of people taking 15 second dance breaks with their team when they achieve a goal, and I’d love to find something that’s unique to our culture like that. One thing we do each week is ask each other where we’re winning, and that gives all of us a chance to share our victories with the team.
Where can we find you?